Moving up another Photography gear

At the beginning of June I had the opportuntity to undertake some one-on-one training with renowned Bjorn Thomassen in the beautiful Cornwall. 

My plan was to continue transferring my existing landscape photography skills to the world of portraiture and to continue to develop my own unique style and approach and set myself some new creative challenges. 

It was an intensive and thoroughly enjoyable long weekend. While everyone else was partying in the street and enjoying the Queen's Diamond Jubilee celebrations, we were hunting down mystical locations in the woods of Cornwall and working long hours in the studio to get the perfect picture. 

I'm thrilled with the results - though I haven't space to post them all here - but here's a little insight into how some of the shoots were created.

Concept: a young Goddess - floating above the clouds, over-seeing all that is on Earth

 setting up the studioMake up and costumefull set and lightinggetting in positionback-of-the-camera previewpicking the perfect take in Lightroom

The "out of the camera" shot in itself is rather lovely - but I had bigger ideas for the image. I wanted to give it an even more classical and ethereal look. This is the final image:

"Goddess of the Cosmos"This "crossover" between photography and painting is part of my personal style and part of the repertoire I can offer to clients, particularly those who want a timeless, classical and very high quality look. 

(Lots more at inpictur.es )

 

How I multiplied my Flickr traffic 20x times

It's no secret any longer that Adobe Lightroom has transformed my photographic workflow and I love the power it puts at my finger tips. It seems each week I'm discovering a new way to put it to use and take my photography to better levels, using automation to reduce the need to perform hours of mundane tasks. 

The latest trick has been to implement publishing to Flickr - but not only that to deliver upto 20x the traffic views for my photos that had been the norm before I started using Lightroom. 

Here's an image of some stats at the time of writing:

At the start of this graph (start of Jan) I did a little manual test to see what effect was caused, and this explains the rise to about 35 image views per day. However, after this you can see the natural tail as traffic drops back down to its organic level of about 4 or 5 views per day. 

The I implemented my lightroom meets flickr strategy and the traffic rose sharply. The peak on this chart is 100 views, representing about 20 times the traffic of my previous normal levels. That's one heck of a turn around. 

So, what's the secret? Well, there are two:

1) replace the standard Lightroom Flickr "publish" plugin with a much cleverer version written by Jeffrey Friedl. His plugins are awesome and by far the most full-featureed and flexible I've found. 

2) Use the plugin to submit your images to relevant photo groups on flickr. This is something you can configure the plugin to do automatically for you when you upload an image. By posting to interested and relevant groups your images will be exposed to a wider audience and generate more traffic. 

However, there are, of course, a couple of cautionary notes. The main one is that different groups have different rules and you have to adhere to them. This might include, for example, a limit of one picture upload per day. Lightroom won't count this for you - you need to just tracj this yourself. 

Also, you need to be relevant to the group - so if you are posting to a group which accepts sunsets, but with no people and with the sun below the horizon then you need to be sure that your automation is able to control this - i.e. that your metadata is sufficiently rich and granular. There's always going to be a fine line over how much is enough and how much is too much metadata: so pick your groups with this in mind. 

After setting all that up, publishing to Flickr is just a one click process, and hopefully you can see the results I have, or better! ☺

I'm in love with Lightroom

Adobe Lightroom. I remember trying it many many years ago in pre-version 1 form. It was disappointing. My overworked PC ground to a halt. I didn't really see the point of it - it seemed liked a bloated photo organiser. 

Half a decade or more on, my photo collection of some 30,000 images was languishing, unloved and closeted on a humming server in the corner of my underworked recording studio. The mere thought of sifting and organising my photo portfolio had become an insurmountable brick wall - too much to handle in one go; too much, even, to divide and conquer by hand. 

So, in summer 2011 invested in Lightroom version 3 - if for no other reason than all my photographer friends and acquaintances use or mention it, or its Mac "equivalent" Aperture. Lightroom has moved on hugely - now a superbly powerful workflow and editing tool, not just a photo organiser. I didn't even realise quite how powerful when I invested in it, but day by day I'm discovering more and getting increasing value and utility from it. Now I'm kicking myself: how did I manage so long without it

In the first instance, the major achievement Lightroom delivered for me was access to my photos again. That sounds like a bizarre thing to say, but the ability to browse, sort, filter, move, organise images with trivial ease and barely a click has made discovering what was in my collection a pretty straightforward task. This had previously become impossible - despite the superior abilities of Windows 7 to search and display files, I could still not easily get the 30,000 ft view, the 10,000ft, 1000ft and move with ease between them. In this respect, Lightroom totally delivers - working my way round 30,000 images is trivial. Identifiying those I like, those I hate and those I will decide on later is simply done. 

One of the other stresses I faced in the pre-LR era was the organisation and naming of my files. Was my folder hierarchy right? Should I have source and production images together? If not, how do I track forwards and backwards between them? How do I keep multiple exposures (e.g. for HDR photography) together? How do I know which are published and which are not? Keep them in a special folder? Move them? Copy them?

So, file organisation, naming and proliferation had become a total headache. That worry has gone now. And I mean totally gone. I let lightroom do pretty much what it wants. I know that I can move files around if I want to organise them physically, but by tagging them appropriately I can collate any group of pictures according to any criteria I want. Collections of images can be pulled together dynamically based on almost any criteria you can imagine. So, forget where they are on disk, they are always just one click away from you in Lightroom anyway.

These two benefits delivered what I wanted, but Lightroom had/has more to give: Publishing

This incredibly powerful feature allows you to set up connections between your photo library and online photo publishing on sites such as facebook, flickr, 500px, zenfolio. The king of this feature is a wonderful gent called Jeffrey Freidl, who has written a large number of plugins that enhance existing and add new functionality for a raft of photo hosting locations; including in some cases the ability to two-way sync between your online pics and your local library. Wow

At first I ignored this feature, thinking I wouldn't use it; that was until I started tagging my photos more effectively. I quickly realised that I could develop a tagging system and a set of smart collections that pull photos together and automatically publish them to multiple sites effortlessly. And keep everything in step. So, you want 5 star rated pictures, that are a final production version, containing buildings, taken at sunset, outdoors, not indoors, and you want them dropped into a collection on facebook? No problem - totally automated with one click in fact. Oh, and you want those same images dropped onto 500px and Flickr too? Yep, that's one click. Oh, and you want those Flickr photos cross posted out to 10 or 50 or 100 buildings and architecture groups? Well, that's no clicks - the plugin will do it all for you.  Of course if you need some resizing, watermarking, renaming and so on while you go about it, that just all happens for you to. 

For me, this has truly become one of the most powerful and time saving aspects of Lightroom. I've encoded my workflow using tags; I've classified my pictures by topic. Lightroom now decides if they should be published and where. I just push the button to say yes, make it happen.  I honestly cannot tell you how something that took hours to do (and thus rarely got done) now takes seconds, and I really mean seconds. It's almost insane. 

I've not even talked about editing lightroom - which is not only powerful, but non-destructive (i.e. applied virtually, totally reversible and modifiable at any time). It took me a while for the penny to drop how powerful this was; perhaps because my first experience of this many years ago was Google Picasa, which is lame in comparison. It was some sort of unhappy hybrid between destructive and non-destructive editing and limited in functionality. In contrast, Lightroom has wonderful and precision editing capability and hooks into external applications. I don't even have photoshop installed. 

There are a couple of features I really love. 1) Stacking - which allows you to virtually group images together like a stack of cards. Perfect if you are an HDR shooter and want to keep your bracketed RAWs together. Or if you want to produce a few versions of an image with different looks. Talking of which, number 2) Virtual Copies - without making a copy on disk, you can simply make a virtual copy of an image, and then edit that, leaving the original untouched. It's a wonderful way to play with and compare mutliple different looks for an image. I love this feature.

Which actually brings me back to the start - I love the whole thing. Lightroom as a tool has totally transformed my workflow, brought life back to a neglected photo collection and provided a platform to take my photography to the next level, without having to worry about underlying administrative issues about file systems and folder hierarchies, about multiple copies for multiple purposes and trying to keep track of every single picture and where it has been used.

This baby is awesome and I know it has even more to give. It's worth every penny and I love it.