www.getdesign.in - My periodic blog exploring the world of business, experience design and interaction, with a smattering of gadgetry and social media. A world where business, people and technology meet.

Let's Fix Things: For over two decades I've been consulting in Communications Design: Everything from business strategy and processes, through to technology, interaction and customer experience. The thoughts here are my own, not necessarily that of my employer.

I have a penchant for spotting patterns and fixing broken user and customer experiences. Even my Bumblebee project hasn't escaped - I've been using Six Sigma techniques to study and predict their behaviour patterns. ☺

October 26, 2007

Distracted driving contest reveals the obvious....

October 26, 2007/ Nik Sargent

Nuance, makers of speech recognition technology for mobile phones held a contest in Florida to see just how dangerous a distracted, SMS texting driver was, compared to a driver using Nuance’s speech recognition technology.
Turns out, drivers tasked with sending a short SMS text message, looking up a local business, and playing an MP3 file - tasks typically associated with “driving while mobile” - repeatedly crashed. Those drivers using Nuance software-equipped mobile phones were able to carry out the tasks with nary a crash.

Nik Sargent

Nik Sargent

GetDesign | Nik Sargent | design interaction blog

Nik Sargent

Nik Sargent