www.getdesign.in - My periodic blog exploring the world of business, experience design and interaction, with a smattering of gadgetry and social media. A world where business, people and technology meet.

Let's Fix Things: For over two decades I've been consulting in Communications Design: Everything from business strategy and processes, through to technology, interaction and customer experience. The thoughts here are my own, not necessarily that of my employer.

I have a penchant for spotting patterns and fixing broken user and customer experiences. Even my Bumblebee project hasn't escaped - I've been using Six Sigma techniques to study and predict their behaviour patterns. ☺

February 07, 2008

The Future of Video is Audio … (Text Actually)

February 07, 2008/ Nik Sargent

Let’s face it - we developed a text based internet. All of our systems and tools do a great job of parsing text and building models for targeting and/or dynamic content creation. However, video has not enjoyed the same flexibility and matchability at as granular a level as text-based content due to technical restrictions that prevent us from easily understanding the context of the content. Audio-to-text technology, in theory, should solve all of that. In reality - have you seen any systems that work perfectly yet? [click heading for more]

Nik Sargent

Nik Sargent

GetDesign | Nik Sargent | design interaction blog

Nik Sargent

Nik Sargent