For Domino’s Pizza, speech rec has proven to be a sizzling way to manage calls and serve customers. Domino’s now wanted to extend the speech rec capabilities to its Spanish speaking customers, a growing and underserved market. It had found that multilingual staffing was inconsistent across stores, making the Spanish ordering experience inconsistent and sometimes impossible. While customers could use the Tellme-provided service, which would connect them to a Spanish-speaking agent, many of them would hang up because Tellme would greet them in English. [click heading for more]
www.getdesign.in - My periodic blog exploring the world of business, experience design and interaction, with a smattering of gadgetry and social media. A world where business, people and technology meet.
Let's Fix Things: For over two decades I've been consulting in Communications Design: Everything from business strategy and processes, through to technology, interaction and customer experience. The thoughts here are my own, not necessarily that of my employer.
I have a penchant for spotting patterns and fixing broken user and customer experiences. Even my Bumblebee project hasn't escaped - I've been using Six Sigma techniques to study and predict their behaviour patterns. ☺