www.getdesign.in - My periodic blog exploring the world of business, experience design and interaction, with a smattering of gadgetry and social media. A world where business, people and technology meet.

Let's Fix Things: For over two decades I've been consulting in Communications Design: Everything from business strategy and processes, through to technology, interaction and customer experience. The thoughts here are my own, not necessarily that of my employer.

I have a penchant for spotting patterns and fixing broken user and customer experiences. Even my Bumblebee project hasn't escaped - I've been using Six Sigma techniques to study and predict their behaviour patterns. ☺

February 13, 2009

Diminishing Driver Distraction

February 13, 2009/ Nik Sargent

According to a new study released byFord, users of the Ford SYNC infotainment system are less distracted while driving than those who perform the same tasks in a conventional manner.
The Ford SYNC study tested making and answering a phone call, locating a number from within a mobile phone contacts list, playing a song, and receiving and answering text messages. Throughout the exercise, researchers tracked how long drivers took their eyes off the road, their response time and how the position and speed of their cars changed. [click heading for more]

Nik Sargent

Nik Sargent

GetDesign | Nik Sargent | design interaction blog

Nik Sargent

Nik Sargent