The Strategy Analytics Wireless Device Lab service research, “Hands-Free Car Kits: Consumers Lack a Truly Hands-Free Experience,” shows that purchasers of after market car kits in the UK would like to use speech recognition in order to make their car kit experience truly hands-free; but speech recognition systems fall short of expectations.
These findings are based on in-depth one-on-one research sessions with participants near London, England.
“Strategy Analytics research shows that consumers would like their car kits to provide easy and intuitive hands-free methods for dialing and answering their cell phones while driving,” commented Chris Schreiner, Senior User Experience Analyst at Strategy Analytics. “However, consumers struggle with speech recognition due to usability issues.”
Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, "Our research also shows that streaming music is a service in some car kits that adds value for the consumer, although consumers prefer to experience music via direct hookup through their vehicle speakers rather than via an FM transmitter.”