When thinking about the relevance of speech-to-text in a content discovery setting, it’s important to understand how multimedia content is currently discovered online. According to hitwise, between April 2007 and April 2008 the paradigm for multimedia content discovery has shifted significantly in favor of search engines. Why the shift? This can be explained primarily by two factors. The first is that the audience that consumes online multimedia continues to grow in terms of size and amount of content they consume regularly. As video consumption goes mainstream, one would expect that the web audience relies more heavily on search engines for content discovery, just as they do for text content. In fact, it’s not uncommon for web searches to have “audio” or “video” appended to their phrases to bias SERPs towards multimedia content. [click heading for more]
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Let's Fix Things: For over two decades I've been consulting in Communications Design: Everything from business strategy and processes, through to technology, interaction and customer experience. The thoughts here are my own, not necessarily that of my employer.
I have a penchant for spotting patterns and fixing broken user and customer experiences. Even my Bumblebee project hasn't escaped - I've been using Six Sigma techniques to study and predict their behaviour patterns. ☺